Data can be contained in elements or attributes.
Elements:
<quote> <company>YHOO</company> <date>2008-10-20</date> <close>12.86</close> <volume>49985</volume> </quote>
Attributes:
<quote company="YHOO" date="2008-10-20" close="12.86" volume="49985"/>
"Mixed":
<quote> <company value="YHOO"/> <date value="2008-10-20"/> <close value="12.86"/> <volume value="49985"/> </quote>